Say goodbye to “big d–k energy,” because it’s all about “big fresh energy” these days.
Pete Davidson is the face of H&M’s new menswear campaign, which “captures the fresh energy in men’s fashion, such as freedom of expression and self-confidence in personal style every single mo”captures the fresh energy in men’s fashionment,” according to a press release.
“Collaborating on this campaign was a great experience. We had a lot of fun creating the photos and content,” the “Saturday Night Live” star, who famously does not have a social media page of his own, shared in a statement.
“The clothes are comfortable and feel great to wear which is what I love about H&M.”
The campaign urges men to buy vintage, enjoy what’s already in their own closets (fittingly, Davidson recently underwent a major wardrobe makeover) and, of course, add in “pieces that matter” from H&M’s menswear range.
“Pete encapsulates everything H&M loves about the new menswear mood, with his self-confidence and play with personal style,” said Henrik Nordvall, H&M’s global business unit director for menswear.
“He is so relatable, inspiring guys around the world to create the moment with their look themselves.”
Of course, the “King of Staten Island” actor’s girlfriend, Kim Kardashian, is a certified style muse herself. In addition to running her own fashion and beauty brands, the superstar has modeled for designers ranging from Balenciaga to Balmain.