Say goodbye to “big d–k energy,” because it’s all about “big fresh energy” these days.
Pete Davidson is the face of H&M’s new menswear campaign, which “captures the fresh energy in men’s fashion, such as freedom of expression and self-confidence in personal style every single mo”captures the fresh energy in men’s fashionment,” according to a press release.
“Collaborating on this campaign was a great experience. We had a lot of fun creating the photos and content,” the “Saturday Night Live” star, who famously does not have a social media page of his own, shared in a statement.
“The clothes are comfortable and feel great to wear which is what I love about H&M.”
The campaign urges men to buy vintage, enjoy what’s already in their own closets (fittingly, Davidson recently underwent a major wardrobe makeover) and, of course, add in “pieces that matter” from H&M’s menswear range.
“Pete encapsulates everything H&M loves about the new menswear mood, with his self-confidence and play with personal style,” said Henrik Nordvall, H&M’s global business unit director for menswear.
“He is so relatable, inspiring guys around the world to create the moment with their look themselves.”
This isn’t Davidson’s first foray into fashion; he recently worked with Calvin Klein, and posed for a 2020 Alexander Wang campaign after making his runway debut for the designer in 2019.
Of course, the “King of Staten Island” actor’s girlfriend, Kim Kardashian, is a certified style muse herself. In addition to running her own fashion and beauty brands, the superstar has modeled for designers ranging from Balenciaga to Balmain.
